Meta Ads Audit Hub
Technical audit for Conversions API (CAPI), creative fatigue, and account structure.
What it does
In-depth health audit of Facebook and Instagram accounts focused on tracking fidelity, creative fatigue, and budget distribution.
Privacy updates cause many Meta ad accounts to lose purchase signals, or poor CAPI setups cause double-counted conversions. This audit inspects technical tracking health on Facebook and Instagram to pinpoint why customer acquisition costs are rising.
Key capabilities
- Flags ad fatigue early before rising frequencies inflate cost per purchase
- Validates Conversions API (CAPI) server-side health and event deduplication accuracy
- Checks whether single inefficient campaigns are starving profitable products of ad spend
Conversions API & deduplication verification
Verifies that browser and server events pair seamlessly via event_id without duplicate conversion attribution.
Event Match Quality (EMQ) optimization
Identifies missing customer parameters (email, phone, fbp, fbc) to improve algorithmic delivery accuracy.
Early creative fatigue detection
Alerts you to rising frequency and declining click-through rates before acquisition costs escalate.
Audience overlap inspection
Flags competing ad sets entering the same internal auctions, which unnecessarily drives up CPM.
Why it matters
Prevents sudden revenue drops and keeps cost per acquisition stable.
How much you save: Dozens of troubleshooting hours during sudden sales drops, 15–20% of ad spend protected from creative fatigue over-delivery, and verified Conversions API deduplication without lost sales.