Creative Analytics Hub
In-depth performance and content analysis for video ads, carousels, and banners.
What it does
Comprehensive multimodal analysis across all creative ad formats, from UGC and video ads to carousel decks and static visuals. Connected directly to the Meta Graph API and multimodal AI, it evaluates both performance telemetry and the creative assets themselves: hook potency, on-screen elements, voiceovers, CTAs, and true creator ROI.
Knowing a video had a low ROAS is not enough. You need to understand WHY—whether the initial hook failed, the pacing dragged, or the call-to-action fell flat. This tool correlates Meta performance telemetry with multimodal creative analysis to reveal exactly where and why audiences drop off.
Key capabilities
- Omnichannel Format Breakdown: Tracks slide drop-off across carousel cards, fatigue velocity on static images, and video retention curves (Hook Rate & Hold Rate) against account benchmarks
- Multimodal AI Creative Audit: Deep inspection of on-screen visual anchors, text overlays, voiceover audio scripts, tone, and end-screen CTAs correlated directly with CPA and POAS
- Creator Scorecards & Re-editing Blueprints: Pinpoints profitable creators and provides granular re-editing blueprints to fix hooks and visual pacing without costly reshoots
First-3-second scroll retention (Hook Rate)
Measures the exact percentage of viewers engaged in the opening 3 seconds and benchmarks retention against your account average.
Exact drop-off second identification
Pinpoints the precise second where audience retention collapses, indicating which visual scene or voiceover phrase to cut.
Objective creator and format rankings
Ranks UGC creators, carousel slides, and static assets by actual cost per purchase (CPA) and margin, replacing subjective opinions.
Re-editing blueprints without reshoots
Most struggling video ads have great core footage but weak hooks. The tool suggests opening swaps to salvage assets without paying for new production.
Why it matters
You gain total clarity on which creator, hook, visual element, or carousel slide drives conversions. You scale creative winning variations backed by raw account data and multimodal AI rather than subjective intuition.
How much you save: Up to 35% of creative production budgets (by re-hooking and re-editing existing assets), dozens of hours of guesswork, and immediate elimination of ad spend wasted on fatigue-prone creatives.