Custom Reporting Tool
Dedicated true profit and margin tracking dashboard for e-commerce.
What it does
Unifies performance data from 11 ad networks and warehouse ERP systems (PrestaShop, Shoptet, eSoul) into one clean live dashboard.
Standard advertising platforms (Google Ads, Meta Ads) report gross revenue and vanity ROAS without considering product cost. An e-commerce store can appear highly profitable on paper while actually losing money on low-margin products. I built this dashboard so clients can monitor actual cash profit (POAS) after deducting inventory costs without spreadsheet stitching.
Key capabilities
- Calculates true contribution margin (POAS) after COGS deduction instead of misleading platform ROAS
- Displays all ad channels (Google, Meta, TikTok, price comparison engines) on one screen without switching accounts
- Isolates brand search with one click to reveal real incrementality and new customer acquisition
Inventory COGS paired directly from your warehouse
Connects to Shoptet, PrestaShop, WooCommerce, or custom ERPs. Every order is enriched with true cost of goods sold in real time.
All advertising channels on one consolidated screen
Unifies 11 advertising networks (Google, Meta, TikTok, Sklik, price comparison engines) in one place without account switching.
Immediate brand vs. non-brand isolation
Isolates brand searches with one click to demonstrate whether campaigns acquire incremental new buyers or merely tax existing customer loyalty.
Proactive margin drop notifications
Automatic profitability sentinel. If a campaign or category dips below target margin thresholds, instant alerts fire before budgets are wasted.
Why it matters
You immediately see which campaigns generate actual cash profit and which merely churn budget at break-even or loss.
How much you save: 15+ hours weekly spent on manual spreadsheets, hundreds of euros monthly on third-party SaaS subscriptions, and thousands in ad spend protected from burning budget on zero-margin products.