ABOUT ME
I bridge the gap between advanced PPC marketing, first-party data, and custom software development. With a degree in economics and 5+ years of scaling digital advertising, I manage campaigns with one core objective: moving beyond vanity clicks to maximize true contribution margin and cash profit.
I have helped dozens of e-commerce brands scale across Slovakia and successfully expand into Czechia, Hungary, and Romania. I manage accounts personally and transparently, working directly with founders and marketing teams without sluggish agency layers.
Instead of routine manual tasks, I build proprietary custom apps (BOOST.UP, reporting engines, AI audit tools) and integrate data through server-side tracking and autonomous agents. The saved time is focused where it matters: growth strategy, creative testing, and systematically lowering customer acquisition costs.
Performance Stack
Google Ads
Google Ads Editor, Search campaigns, Performance Max, Demand Gen, Display & Remarketing, Local campaigns, Scripts & automated rules
Meta Ads
Meta Ads Manager, Advantage+ Shopping campaigns, Prospecting & Retargeting, Lookalike audiences, Dynamic Ads (catalog), Creative A/B testing, Boosterberg (auto-boosting)
TikTok Ads
TikTok Ads Manager, In-Feed Ads, TopView & Spark Ads, Pixel & conversions, Audience retargeting
ChatGPT Ads
OpenAI Ads Manager, Conversational Search Targeting, Sponsored AI Answers & Recommendations, E-commerce Purchase Tracking, Conversational Prompt Campaigns, ROAS & Performance Optimization, GA4 & UTM Attribution Sync
Pinterest Ads
Pinterest Business Manager, Promoted Pins (images & videos), Shopping Ads (catalog campaigns), Pinterest Tag & conversion tracking, Acquisition & retargeting campaigns
Microsoft Ads
Microsoft Advertising (Bing), Search campaigns, Audience Network & native ads, UET Tag (conversion measurement), Google Ads import & synchronization
Server-Side Tracking & Analytics
Google Tag Manager (GTM), Server-side GTM (Stape.io / GCP), Consent Mode v2, Cookie banner & compliance
Reporting & GA4
Google Analytics 4 (complete setup), Looker Studio dashboards, Customer journey & funnels, Platform integrations, Custom audiences & segments
Comparison Shopping
Heureka, Favi, Biano, Compari, Árukereső, Comparison Shopping Services
Advanced Feed Management
Mergado (feeds for Google, Meta, comparison engines), Image Feed Editor (templates, image editing), Regex & advanced filtering, Product labeling, Feed analysis and optimization
AI & Automation
Claude Code, Google Antigravity & MCP, AI Agent Development, OpenAI / Claude API integrations, Sora / Kling / Veo / Runway / Seedreem, Reporting automation
FREQUENTLY ASKED QUESTIONS
How does onboarding and the first steps of collaboration work?
We start with an initial deep-dive audit of one ad account and country (Google Ads or Meta Ads), valued at 200 EUR and provided completely free of charge. Strategy preparation, tracking remediation, and technical campaign launch usually take 1 to 3 weeks depending on account size. First data arrives within 48 hours of launch, and stabilized results with improved return on ad spend (ROAS, POAS, and net margin) appear within 4 to 6 weeks.
What results can I expect and how soon?
First measurable improvements (reduced CPA, eliminated wasted spend, and stopped Performance Max brand cannibalization) are visible within 2 to 4 weeks. Full scaling potential unlocks after 2 to 3 months of systematic optimization around margin data and creative testing. From practice, a fashion e-shop grew revenue by 120% in 4 months and a B2B client increased qualified leads by 210% in 6 months.
Do you guarantee results?
No. Anyone in digital marketing guaranteeing a specific ROAS or sales volume is lying. Results depend on the market, seasonality, product quality, inventory, and competition. I guarantee 100% transparency, rigorous profit-first optimization (POAS), proprietary AI automations, and treating your budget as my own.
What happens if campaigns do not yield the expected results?
Transparent communication is non-negotiable. If performance lags, you immediately receive a root-cause breakdown (market demand shifts, on-site conversion rate, creative fatigue, or rising auction CPCs) alongside concrete corrective actions. Collaboration is month-to-month with no lock-in so that you remain in complete control.
What is the minimum ad budget and how much does campaign management cost?
I recommend a minimum monthly media spend of 1,000 EUR so ad algorithms (Google Smart Bidding, Meta Advantage+) receive enough conversion signals for machine learning. Management pricing is structured transparently by project scale: START package (350 EUR/month, ad spend up to 2,000 EUR), GROWTH package (800 EUR/month, ad spend up to 10,000 EUR across 2 to 3 ad networks), and SCALE package (from 1,500 EUR/month, ad spend above 10,000 EUR, full omnichannel and international expansion).
Which ad platforms do you manage, including AI Search and ChatGPT Ads?
I provide end-to-end omnichannel management across Google Ads (Search, Performance Max, Shopping, Demand Gen, YouTube), Meta Ads (Facebook and Instagram Advantage+), TikTok Ads, Pinterest Ads, and Microsoft Ads (Bing). I also prepare e-commerce brands for conversational search, including ChatGPT Ads (OpenAI Ads Manager, Sponsored Agents, server-side oppref attribution), GEO (Generative Engine Optimization), and structured product feeds via Google Merchant API and Mergado.
Do you also work with competitors in my segment?
Yes, I regularly work with clients within the same segment and there is no conflict of interest. Deep familiarity with your vertical, customer purchase behavior, and category dynamics provides a significant advantage. Every business operates with unique margins, product mixes, and tailored strategies. All your business data, unit economics, and internal know-how are strictly confidential and completely isolated.
What is the difference between you and a traditional agency?
In an agency, accounts are often handed to overworked juniors juggling 20 to 30 clients through middleman account managers. With me, you work directly with a senior specialist with 5+ years of hands-on experience and over 5M EUR in managed ad spend. Instead of manual clicking, I connect your campaigns to 5 proprietary software and AI tools so my time goes into margin strategy rather than routine reporting.
Are your proprietary software tools (Custom Reporting Tool, BOOST.UP, Creative Analytics Hub, audit hubs) included?
Internal diagnostic audits via the Google Ads Audit Hub (45+ checkpoints, PMax brand cannibalization, GMC zombie products), Meta Ads Audit Hub (CAPI deduplication, EMQ score, creative fatigue), and video diagnostics in the Creative Analytics Hub (Hook Rate, Hold Rate, and multimodal AI video analysis) are used automatically within the GROWTH and SCALE packages. Standalone deployments of the Custom Reporting Tool (11 ad networks unified with warehouse ERP and COGS margins), BOOST.UP (zero-click organic-to-paid autopilot), or dedicated AI agents on your infrastructure are scoped and priced individually.
What is the 39 EUR AI Audit Skill and who is it for?
The AI Audit Skill is a one-time Plug & Play bundle of two specialized instruction files (2x SKILL.md for Google Ads and Meta Ads) that you load directly into Claude Code, Cursor IDE, or ChatGPT. It lets you run a senior-level diagnostic audit on exported ad account data in-house, uncover hidden budget leaks, and generate a prioritized optimization roadmap with zero monthly fees. It is built for in-house marketing teams, e-commerce founders, and PPC specialists.
Do you manage server-side tracking and measurement, or just ad campaigns?
Accurate measurement is the foundation of profitable advertising. I implement complete hybrid server-side tracking architectures (Server-Side GTM via Stape.io or cost-optimized Google Cloud Run), Meta Conversions API (CAPI) with exact event_id deduplication and high EMQ scores, Google Ads Enhanced Conversions, Consent Mode v2, Microsoft Clarity (ConsentV2), and advanced GA4 + BigQuery analytics.
In which markets do you operate and can you assist with international expansion?
I actively manage and scale campaigns across 10+ European markets. Beyond CEE (Slovakia, Czechia, Hungary, Poland, Romania) and DACH (Germany, Austria), I run campaigns in Italy, France, Greece, Slovenia, and Croatia. I handle complete technical expansion including product feed localization via Mergado and Google Merchant API, comparison shopping engines (Heureka, Favi, Biano, Compari, Árukereső, CSS programs), and localized creatives.
How often do I receive reports and how do we communicate?
You receive 24/7 live access to a real-time dashboard displaying true ad spend, net P&L margin (POAS), and 1-click brand vs. non-brand isolation without waiting for month-end PDFs. Strategic reviews take place monthly, bi-weekly, or weekly depending on your package, while day-to-day communication runs directly via Slack, email, or Google Meet with a typical response time under 24 hours.
What are the contract terms, notice period, and account takeover process?
Collaboration runs on a flexible month-to-month basis with no annual lock-in and a 30-day notice period. If your campaigns are currently managed by another specialist or agency, we start with a free initial audit to identify hidden leaks and growth potential. Taking over management is seamless with zero campaign downtime, preserving all historical data and algorithm learning under your full ownership.
