Google Ads Audit Hub
Automated diagnostic audit of bidding, PMax cannibalization, and wasted spend.
What it does
Automated diagnostic audit that scans your entire Google Ads account in seconds to pinpoint exactly where money is leaking.
Google Ads defaults often waste budget on irrelevant search queries or cannibalize brand equity inside Performance Max. This audit evaluates your entire account across 45+ checkpoints and prioritizes fixes by actual financial impact.
Key capabilities
- Exposes irrelevant search queries in Performance Max and Search campaigns spending without conversions
- Verifies conversion tracking integrity and bidding setup to ensure algorithms optimize towards true sales
- Generates an account health score with a prioritized checklist of immediate fixes
Performance Max brand cannibalization check
Quantifies spend diverted to brand searches rather than incremental acquisition and provides brand exclusion guidelines.
Toxic search term detection
Clusters search queries to isolate non-converting terms consuming budget for immediate negative keyword list exclusion.
Bidding target calibration
Verifies whether Target ROAS or Target CPA settings throttle account growth or artificially drive up auction costs.
Merchant Center feed audit
Flags zero-impression Zombie products alongside catalog items burning budget without sales in shopping campaigns.
Why it matters
Instant clarity that your budget is protected against hidden Google defaults and misconfigured bids.
How much you save: 2 to 3 days of manual tracking and bid settings review, plus an immediate 10–25% reduction in wasted spend by identifying irrelevant search queries and PMax cannibalization.