# Matej Šándor - PPC Specialist & AI Automation Expert > I am a PPC Specialist and AI Automation Expert with over 5 years of experience. I combine campaign audits, precise configurations, and AI tooling to generate maximum measurable profit for e-commerce and B2B lead generation. ## About Me & Philosophy I am a PPC Specialist & AI Expert with over 5 years of experience in online advertising. I graduated in Economics and Management, but my real education came in the field – from managing campaigns for Slovak e-shops to scaling them to foreign markets (CZ, HU, RO). I have worked on projects in fashion, garden furniture, jewelry, natural cosmetics, hotels, B2B services, and many other sectors. I combine analytical thinking with natural drive and an eye for detail. Today, alongside campaign management, my main focus is on AI process automation, ensuring my clients get not only better results, but also a more efficient marketing workflow. ## Services & Arsenal ### Google Ads - Google Ads Editor - Search campaigns - Performance Max - Demand Gen - Display & Remarketing - Local campaigns - Scripts & automated rules ### AI & Automation - n8n / Zapier / Make.com workflows - AI Agent Development - OpenAI / Claude API integrations - Sora / Kling / Veo / Runway / Seedreem - Reporting automation ## Collaboration Process ### ACCOUNT AUDIT (Week 1) **In-depth analysis of campaigns, tracking, feeds, and competition.** The deliverable is a written report with clear priorities and concrete steps for your account, not generic recommendations. ### STRATEGY (Week 2) **Custom communication and performance strategy.** Including campaign structure, target audiences, KPIs, and budget allocation. You approve, I execute. ### IMPLEMENTATION (Weeks 2–3) **Precise setup of campaigns, tracking, feeds, and creatives.** Every detail is tested before launch. You provide the access, I handle the rest. ### SCALING (Month 2+) **Gradual budget scaling while maintaining profitability.** Every scaling decision is based on data from previous phases. No guesswork, no unnecessary experiments at your expense. ## Case Studies & Results - **FASHION** (Google & Meta Ads) | Budget: 4,000 € | Duration: 4 months *Result:* **+120% revenue growth** - Reduced CPA by 35% while keeping the budget the same. - **CONSTRUCTION** (Google Ads Search) | Budget: 3,000 € | Duration: 6 months *Result:* **+210% qualified leads** - Maintained the same monthly ad budget throughout the campaign. - **GARDENING** (Google Shopping) | Budget: seasonal campaign | Duration: spring – summer *Result:* **2.5 → 6.8 ROAS during season** - Scaling during peak season with maximum profitability. - **JEWELRY** (Google Ads) | Budget: HU & RO expansion | Duration: first months *Result:* **2 markets profitable from start** - Localization of campaigns, feeds, and creatives for each market. - **GARDEN FURNITURE** (Meta Ads) | Budget: 4,000 € | Duration: 6 months *Result:* **-42% cost per purchase** - Optimization of campaigns and creatives with regular A/B testing. - **PET SUPPLIES** (AI Product Feeds) | Budget: 3,000 € | Duration: 5 months *Result:* **+85% revenue growth** - Implementation of AI product feeds via Mergado. ## Frequently Asked Questions (FAQ) ### How does the onboarding and first steps of collaboration work? After an initial online meeting, I conduct an in-depth audit of your campaigns, tracking, and analytics. The deliverable is a written report with priorities and a concrete action plan. The entire process from audit to launching optimized campaigns usually takes 2 to 3 weeks. ### What results can I expect and how soon? First measurable improvements are visible after 2 to 4 weeks. The full potential is realized after 2 to 3 months of systematic data-driven work. From my own practice: a fashion e-shop achieved a 120% revenue increase in 4 months; a B2B company increased qualified leads by 210% in 6 months. ### Do you guarantee results? No. Anyone who guarantees you a specific ROAS or number of leads is lying. Advertising depends on the market, season, product, and competition. I guarantee transparency, data-driven optimization, and that I will treat your budget as if it were my own. ### What happens if the campaigns do not yield the expected results? Transparent communication is key. If results fall behind, you will receive an immediate report with a root cause analysis and a proposed solution—not excuses. Collaboration is month-to-month with no long-term commitment, precisely so that you retain full control. ### What is the minimum ad budget required for collaboration? I recommend a minimum monthly ad budget of 1,000 EUR. Below this threshold, there is not enough data for meaningful optimization. For e-shops with scaling ambitions, an ideal budget starts at 3,000 EUR per month. ### Do you also work with competitors in my segment? Yes. Each client receives a customized strategy, and all campaign data is strictly confidential. Knowing the market and competitive environment also helps me set up your campaigns more precisely and effectively. ### What is the difference between you and a traditional agency? In an agency, your account is managed by a junior juggling 30 clients. Here, you communicate directly with me—a senior with 5+ years of experience who actually knows your account. No account managers, no unnecessary middlemen. ### Do you also manage tracking and measurement, or just campaigns? Comprehensive tracking management is part of my work. I implement Google Tag Manager, server-side tracking via Stape.io, Consent Mode v2, and complete GA4 configuration including conversions and custom audiences. Campaigns without proper measurement are just throwing money into the dark. ### In which markets do you operate? I actively manage campaigns in the SK, CZ, HU, PL, and RO markets. I have experience localizing campaigns, product feeds, and creatives for each of these markets, including linguistic adaptation of copy. ### How often do I receive reports and how do we communicate? You always have access to a live Looker Studio dashboard with key metrics in real time. The frequency of structured reports depends on the chosen package (monthly or bi-weekly). Routine communication takes place via email, Slack, or Google Meet. ### What are the terms of the contract and the notice period? Collaboration is on a month-to-month basis with no long-term commitment. The notice period is 30 days. I believe that the quality of work is a better reason to continue collaborating than contract terms. ### What if I already have campaigns managed by another specialist? No problem. We start with an audit of your existing campaigns, identify areas for improvement, and seamlessly take over management. The transition occurs without performance downtime and without losing historical data.